Internet Marketing
There are three major means of promoting a website so as to achieve an increase in targeted traffic and thereby gaining eventual higher sales of your services. These are:
Banner advertising was the first form of advertising to be used on the Internet. The idea is very simple – an advert or ‘banner’ is placed on a website. If the person looking at the website in question clicks on to the advert he or she is taken to the advertiser’s website. Click here for more on Banner Advertising.
Pay Per Click
PPC advertising involves contracting with a search engine to pay for users of the World Wide Web who click onto your site as a result of seeing a sponsored web listing. Click here for more on PPC .
Search Engine Optimisation (SEO)
Optimising a site so it appears high on the natural (or organic) search engine results and without paying any advertising fees. Click here for more on Search Engine Optimisation.